Andrea Watley Capabilities
Andrea Watley AW
85B Douglas Crescent, Toronto, Ontario M4W 2E6
Marketing Communications Capabilities
Seasoned professional with 25 years of diverse experience in client, agency, sales, sponsorship, event marketing, and PR. As current principal of Charisma POP (Power of Persuasion www.charismapop.com), Andrea has worked in a variety of capacities with senior roles in concept development, sales, strategic alliances/negotiation, marketing, promotion, producer/designer (events).
Experience- Advertising and Brand Development
Director Advertising, Marketing PR – Watley Wines Ltd.
Responsible for national campaigns, wine shows, samplings, media tours, brand launch, sponsorships – key brands included: Dubonnet s’il vous plait, Grand Marnier ‘ A Great Dinner Cont’d, Famous Newfoundland Screech Rum, Initial launch of Ontario winery Chateau des Charmes, Cointreau, Private label for RMS Segwun Muskoka Heritage Paddleboat
Branding- CHFI, Rogers Broadcasting Ltd
President/Charisma ADV + PR –AOR, 4 years of image branding incorporating multi media (outdoor, magazine, radio, tv) focusing on a strategy entitled the ‘Beautiful series’ where this MOR station adopted to link advertising directly with airplay and images of top international artists/albums eg: Rod Stewart is Beautiful, Barbara Streisand is Beautiful....
Director of Advertising– Nygard International
Recruited consulting contract working directly for Peter Nygard developing national marketing campaigns for his Canadian fashion brands Tan Jay, Alia and Bianca Nygard in concert with the company’s initial expansion into O+O retail chains.
Senior Account Director – Vickers & Benson Advertising-CTC (Canadian Tourism Commission)
Recruited consulting contract working with the agency’s in house creative and media team specially focused on developing the ‘Soft Adventure’ (ski, hike etc) segment of sponsorship opportunities with US partnerships as part of the CTC award winning ‘The World Needs More Canada ‘campaign.
Promotion Marketing – Cadbury Beverages
Awarded consulting contract – 6 years: Development and execution of major supermarket consumer and trade promotions (under the cap contest) to drive consumption for Canada Dry, C-Plus, Crush and Mixers, including negotiating strategic alliances with popular consumer products, properties and media: YTV, Nissan, Pizza Hut, Sony, Hollywood Walk of Fame...
Experience- Event Marketing
Account Supervisor – Sharpe Blackmore Advertising
Recruited consulting contract to manage top client RJR major event advertising campaigns (outdoor, magazine) for revered Skin’s Golf Tournament, RJR Moto-Cross Spnsorships, and acted as IMG liaison with event execution.
Sales and Event Manager – Molson Indy/Motor-Fest
Recruited consulting contract to manage Molson Indy/Motor-Fest trade and consumer show component to the race.
Responsible for expanding the Motor-Fest property when it moved into the National Trade Centre. Sold/leveraged 600,000 square feet of exhibit space, attractions, and introduced brand sampling and value-added consumer incentives.
Director of Marketing – The Songwriter’s Hall of Fame
Recruited consulting contract responsible for generating in kind, value added, product exposure and funding for this annual not for profit event. Negotiated key sponsors including TD, CBC, King Edward Hotel, Audi,Vespa. Inductees included, Randy Bachman, Leonard Cohen.
Advertising/Event Manager – Travel and Leisure Show
Recruited consulting contract, reporting to publisher,Travel Magazine, who owned the property. Sold in/co-ordinated new media, clients and exhibitors including Appleton Rum, Sandals, Air Canada, CHFI
Public Relations/Event Launch – La Perla
Recruited consulting contract reporting to out of town AOR to stage complete launch of famed La Perla brand intimate wear (Bologne, Italy) Yorkville store opening which included a fashion show, recruited Jeanne Bekker as MC, managed full on public relations for new franchisee and who’s who ‘guest list’.
Media Relations – Gold Medal Plates (COC)
Recruit consulting hire for initial Gold Medal Plates media relations launch event in Toronto.
Experience- Design, Brand Management
Founder and President – ACE Collections – 2006 -2010
Designed, manufactured and launched new Canadian active wear brand called ACE; featuring custom milled Supplex ® compression fabric available in 8 colours, 35 styles with a deep focus in ladies tennis whites and golf apparel. 2 retail outlets (Davisville Village, Hazelton Lanes). Website: Ace-collections.com.
Founder and President – Agametennis.com – 2012- current
Designed, manufactured and developed 100% Canadian Agame tennis brand focused on a boutique collection (25 styles) of ladies tennis apparel aimed at the private club market, specifically ‘Ladies League (whites only) Canadian market segment. Collection features custom milled Supplex ® and incorporates fashion trends such as lace and ruffles. Key responsibilities include direct marketing, on-line sales, pop up events, select pro-shops, corporate, and procuring customer referrals. Website: agametennis.com